Post by anamika371 on Jan 13, 2024 7:41:16 GMT
Extending the reach of your campaign while still focusing on relevant consumers. competitive period, so advertisers that can immediately focus on cost-efficient audiences will have a serious advantage. Free guide The Most Effective Strategies for Facebook Ads Success . Be smart with audience segmentation As I’ve already mentioned, building up re-engagement and retargeting audiences ahead of Black Friday is key. But it’s also important to segment these audiences effectively.
For example, users who have completed multiple purchases on your website in the last Email Marketing List days should be a high priority. These are existing customers who are clearly interested in your products and represent a massive revenue opportunity on Black Friday. On the other hand, users who have previously viewed one of your videos may be curious about your products, but not quite ready to commit to a purchase. Rather than treating all of these audiences as equal, think carefully about how you’ll approach.
Them on Black Friday. While high-value customers may just need a simple discount message, ad engagers might require a little more convincing to make the leap and purchase a product. You should also consider how to balance your marketing budget across these retargeting audiences. When it comes to Black Friday, there’s no room for inefficient spending.of hot prospects and existing customers, and make sure you’re allocating enough budget to drive as many conversions as possible. Need targeting help? Get the guide Facebook Ad Targeting Strategies.
For example, users who have completed multiple purchases on your website in the last Email Marketing List days should be a high priority. These are existing customers who are clearly interested in your products and represent a massive revenue opportunity on Black Friday. On the other hand, users who have previously viewed one of your videos may be curious about your products, but not quite ready to commit to a purchase. Rather than treating all of these audiences as equal, think carefully about how you’ll approach.
Them on Black Friday. While high-value customers may just need a simple discount message, ad engagers might require a little more convincing to make the leap and purchase a product. You should also consider how to balance your marketing budget across these retargeting audiences. When it comes to Black Friday, there’s no room for inefficient spending.of hot prospects and existing customers, and make sure you’re allocating enough budget to drive as many conversions as possible. Need targeting help? Get the guide Facebook Ad Targeting Strategies.