Post by rabia85852 on Oct 26, 2024 8:48:22 GMT
Display advertising for Google Ads is an online advertising model in which ads are shown in the form of banners inserted on the landing pages. It is one of the seven campaign formats that Google Ads offers you to advertise your company based on the needs of your business. For information purposes, these are the other six in which you can appear and what each one is for: Search: You can create text or call ads that appear in search results on Google and its search partners .
Shopping: You will be able to design a mini online store that generates sales of your products. Video: Upload video ads on YouTube and Google partners. Application: You will be able to promote your applications on the Google search and video network. Smart: This is the simple version for beginners and is not recommended at all. Discovery: Merges the above and allows you to design an ad for all Google platforms. If you want to learn how to design your campaigns from scratch , I recommend this practical Advertising Guide for Google Ads .
Continuing with the definition of the type of campaign that interests us, Display Ads is based on the insertion of banners that can include images, text, audio, video or on page seo service other interactive formats . Therefore, if you are going to design a Display campaign in Google Ads, you need to know the measures that Google uses to include your banners in the media in which the platform shows its ads. Ad formats supported in Google Ads For any type of display ads you are going to design, Google allows these types of formats to be published: Image: GIF, JPG and PNG HTML5: ZIP with HTML files and optional CSS, JS, GIF, PNG, JPG, JPEG and SVG files (responsive or standard) AMP HTML Formats : ZIP file containing 1 HTML document and up to 39 multimedia elements.
Maximum size : 150 kB Responsive Display Ads Responsive display ads are an ad model with predetermined measurements set by Google and which the advertising platform adjusts based on the measurements required by any available advertising space on the landing pages of the Display Network . In fact, the design of these ads is very simple . You will only have to include the headlines, images, logos and descriptions . Once uploaded, Google will process and optimize your ads and include them in the Display Network based on demand. This type of ads is highly recommended by Ads , as it allows you to adapt them to different sizes given its flexibility. In this way, it expands the possibilities of the platform with respect to static ads and therefore guarantees better performance.
I would NOT RECOMMEND this type of display campaigns on a regular basis. Perhaps as a test and to "get started" in the first campaigns or for very small companies, they can be a valid option. For Express Campaigns where you need immediate results in a short time, they can also be a possibility, although the image given by the company with this type of campaign is "unprofessional" . However, if you need to design your ads and you are just starting out, you can use some graphic design applications that you can find in this Free Tools Guide that I edited on my website.
Shopping: You will be able to design a mini online store that generates sales of your products. Video: Upload video ads on YouTube and Google partners. Application: You will be able to promote your applications on the Google search and video network. Smart: This is the simple version for beginners and is not recommended at all. Discovery: Merges the above and allows you to design an ad for all Google platforms. If you want to learn how to design your campaigns from scratch , I recommend this practical Advertising Guide for Google Ads .
Continuing with the definition of the type of campaign that interests us, Display Ads is based on the insertion of banners that can include images, text, audio, video or on page seo service other interactive formats . Therefore, if you are going to design a Display campaign in Google Ads, you need to know the measures that Google uses to include your banners in the media in which the platform shows its ads. Ad formats supported in Google Ads For any type of display ads you are going to design, Google allows these types of formats to be published: Image: GIF, JPG and PNG HTML5: ZIP with HTML files and optional CSS, JS, GIF, PNG, JPG, JPEG and SVG files (responsive or standard) AMP HTML Formats : ZIP file containing 1 HTML document and up to 39 multimedia elements.
Maximum size : 150 kB Responsive Display Ads Responsive display ads are an ad model with predetermined measurements set by Google and which the advertising platform adjusts based on the measurements required by any available advertising space on the landing pages of the Display Network . In fact, the design of these ads is very simple . You will only have to include the headlines, images, logos and descriptions . Once uploaded, Google will process and optimize your ads and include them in the Display Network based on demand. This type of ads is highly recommended by Ads , as it allows you to adapt them to different sizes given its flexibility. In this way, it expands the possibilities of the platform with respect to static ads and therefore guarantees better performance.
I would NOT RECOMMEND this type of display campaigns on a regular basis. Perhaps as a test and to "get started" in the first campaigns or for very small companies, they can be a valid option. For Express Campaigns where you need immediate results in a short time, they can also be a possibility, although the image given by the company with this type of campaign is "unprofessional" . However, if you need to design your ads and you are just starting out, you can use some graphic design applications that you can find in this Free Tools Guide that I edited on my website.