Post by account_disabled on Apr 30, 2024 6:47:07 GMT
Take a look at your client’s (or your own) website analytics. Are you satisfied with the current traffic volume? Or has it seen a decrease in recent months? If the answer to the second question is “yes,” then you might have a problem. Ultimately, the issue is optimization. And normally, that would be limited to your SEO strategy and tactics. But now more than ever, you have to pay attention to voice search. You may be thinking, “Voice search? But the site is SEO-optimized, isn’t that enough?” Well, it depends on whether the SEO has been updated for voice search. If not, then read further. The Rise of Voice Search Have you used your smartphone’s voice assistant to find something online recently? If you have, you’re among 58 percent of consumers that rely on voice search to supply them with information about local businesses. According to the Voice Search for Local Business Study done by BrightLocal, that’s how many consumers use voice search these days.
Researchers also found 46 percent of voice search users look for local businesses on a daily basis. And 27 percent land on a business website after searching with voice. It appears to be the start of a trend that will make quite an impact on online search. With more and more companies investing in voice search technology, we should expect even more widespread use of devices. According to a recent report by eMarketer, the Timeshare Owners Email List number of smart speakers using voice search is growing at an annual growth rate of nearly 50 percent. The volume of smart speaker sales in the U.S. alone is predicted to reach over 76 million units. And it’s certainly possible that sales will be even higher. For online business owners or those developing strategies for them, this means one thing: more people will be using voice to search for information, products, and services. So what can you do to survive and thrive in the world of voice search? Let’s look at four ways.
Perform Keyword Research to Update Your SEO Strategy A typical text-based online search and a voice search are significantly different from each other. Why? It’s because people tend to speak in a more natural, conversational language when performing a voice search. The words they use, and how the phrase them, are different. Voice search is essentially a conversation with a device. And voice queries are longer than typical searches. For example, to find a coffee shop, you might type “best coffee shops.” With voice search, you might ask “What is the best coffee shop near me?” The solution for getting people to your site? Adjust the keywords you’re optimizing for. You could also use Google’s People Also Ask feature. For example, if you ask “What is the best-selling car in the world?” you’ll get an answer and a short list of like-minded responses. These are representations of the other ways people are searching for your business. You might also try using online SEO tools which generate lists of commonly used keywords related to keywords your business uses. A good tool is Answer the Public.