Post by account_disabled on Mar 11, 2024 3:17:08 GMT
Survey published in Chatbot Magazine identified that 69% of people prefer to interact and receive support via online chat, as they have the ability to answer questions and resolve simple problems more quickly. This is no longer new, but it reinforces the importance of an efficient service system that is connected to consumers’ desires. That's where chatbots come in. Faced with the growing competitiveness of the market, companies increasingly need to look for ways to innovate and meet the public's demands. All this to stand out from competitors and work towards customer loyalty. To help you with this task, we have put together everything you need to better understand what chatbots are, what they are for and how you can use them to boost your company's sales results. What is a chatbot? It can be based on Artificial Intelligence or a set of guidelines, the chatbot is a messaging software that helps to optimize the relationship between the brand and its audience. Through them, the company can automate different business processes, even sales.
Through data processing, the chatbot identifies patterns, consults a database and returns suggestions to help solve the problem or question raised by the consumer. In practice, they simulate human speech and are able to converse with the customer. They can operate through different channels, such as a website, their own applications and messaging platforms, such as WhatsApp, Facebook Messenger and Telegram. Given the Brazil Phone Number Data advancement of technology, bots are increasingly improved and offering more sophisticated solutions, to the point that many people do not notice that they are talking to a robot. As a result, more and more organizations are investing in implementing and developing chatbots. In the 2019 Gartner CIO Survey, by the research and consultancy company Gartner, CIOs identified chatbots as the main application based on Artificial Intelligence used in their companies. Furthermore, the survey showed that by 2022, 70% of white-collar workers will interact with conversation platforms daily.
This expected growth is in line with the rise of millennials in the workplace. As chatbots meet this generation's demand for instant digital connections that keep them updated at all times, they will likely have a big impact on how efficiently and quickly organizations adopt technology. What is a chatbot for? Chatbots are a very valuable tool for automating a company's processes and can be used in strategies to attract more customers and generate more value. It is also important to highlight that chatbots are quite versatile and can act at different stages of the company's communication and marketing process. For example, they are able to capture and qualify leads, nurture contacts, manage stages of the sales funnel and interact with customers quickly, to clarify doubts, send information, among many other possibilities. This leaves employees with more specific and strategic tasks. 5. Reduce response time According to a survey by Forrester , a North American company that works to create solutions to improve customers' shopping experience, 73% of consumers say that having their own time valued is one of the biggest differentiators that a company can offer to truly deliver quality service.